Indobusiness - Samsung and Apple are the two enemies are competing hard in the realm of consumer electronics goods. Which of these two manufacturers whose products are preferred by users?
A report from Strategy Analytics said that Samsung's brand was more powerful in the eyes of consumers than Apple in terms of the overall electronics brand preference.
The Korean company, according to research from Strategy Analytics Technology Brand Preference, which involved 6,180 respondents from the United States and Europe, sitting in first place with 58.7 rating points preference. While Apple is in fourth place with 22.4 points.
Preference rating here shows a comparison of the number of consumers that states would choose a particular brand when buying electronic products, such as computers, cell phones, and TV, and the number of consumers who would not choose the brand.
Brand preference shows which brands are preferred by consumers with the assumption that prices and availability of the same for a product category.
Head of Strategy Analytics analyst David Mercer said that the key to Samsung's success lies in the company's marketing strategy. "This company (Samsung) managed to increase its strength in every demographic segment in each country," Mercer said as quoted by Cellular News.
Two other technology companies that are in between Samsung and Apple is Microsoft and Sony. Other brands are also in the top 10 consumer brand choice can be seen in the table below.
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