"Trade Center" surrounded, Eka Had Shaky Business (2)

Indobusiness - Success Eka Putra Muslim fashion business is not achieved easily. Since pioneering effort in 1992, many challenges and obstacles he had to face. Eka recalled telling his business trip. He said the period 1992 to 1995 is a smooth phase of its business. "The economy is also good," said the man's native West Sumatra.

However, entering 1997, he claimed his business was getting a little choked up. At that time, in London, are already emerging modern retail centers, like the trade center and mall. "Since the trade center to be a trend in that year, a lot of the closed shop," said Eka.

This condition is exacerbated by the economic crisis in 1998. The crisis was marked by the rise of the whole price of the products. No exception fashion products. Before the financial crisis, he was still able to buy T-shirts for Rp 3,000 per piece.

However, since 1998, the entire purchase price of the product jumped to two time. In order to remain profitable, he was forced to raise prices despite selling. At that time, buyers began to quiet conditions.

Conditions that make business turnover shrank to less than half of that before he achieved. The conditions forced the business to close Eka. In 2002, the father of three sons ended up doing contract oper his shop and all its contents.

However, enthusiasm for the business is not extinguished. In the same year, Eka decided to follow the trend by opening a business in King's Shopping Center, New York, which was then being crowded.

In the shopping center, he focused selling clothes young girls. Market share and high school students. Apparently, he was successful. He felt the turnover continues to rise. Therefore, its outlets increased to three.

After getting married in 2004, Eka gave his one outlet to the younger brother. He himself in 2006 to add outlets in Metro Tanah Abang, Jakarta, and then in 2007 to open more outlets in Cikarang.

In 2008, he tried to start producing his own clothes that he sold. However, the volume is still relatively small, ie 400-600 pieces a month. Apparently, it was not a success. "There is a miscalculation," said Eka. The move was apparently made it his business declined so that he was forced to close two stores.

After that, Eka change the type of teen clothing wares to Moslem women. He got the idea after returning from the pilgrimage. Similarly, girls clothes, Eka also produce their own Moslem that he sold. "Initially the new 1000 pieces per month," said Eka.

Muslim fashion homemade product has received positive response from the market. Since then, he focussed on producing Muslim fashion brand brought the Fresh Fashion. Now, every month she produces up to tens of thousands of pieces of Muslim fashion