"The goal, increase customer savings based on the customer's age by capturing a young age, capturing adolescent clients to be a source of future potential customers, increase image BRI bank in terms of customer service and satisfaction priority in creating a product that fits the needs of the market," explains Corporate Secretary BRI, Muhammad Ali in his press conference on Friday (05/17/2013).
Ali explained, BRI step is in line with the objectives of Bank Indonesia (BI) are invited to the bank with the tagline 'Go to Bank' to introduce services and banking services to all age levels.
"Starting May 17, 2013, issue of debit cards Man of Steel is available at all offices open an account with Bank BRI BRI Britama. Films Man of Steel will be broadcast simultaneously across the world on June 14, 2013," said Ali.
Ali further said, for the success of these products, several programs have been prepared BRI promo that with the opening of a new savings account with a certain nominal Britama BRI will get one of three promos were prepared. Among other things, the Man of Steel Merchandise, Movie Tickets and Vouchers from the DC Superheroes.
"We are targeting new acquisitions Britama Savings BRI this," said Ali.
Debit card BRI Man of Steel edition can be used for a variety of transactions in the BRI ATM and ATM Bersama, Prima, Good Link for cash withdrawals, transfers, purchases, payments and other transactions. Additionally, Debit BRI Man of Steel edition can also be used for shopping at various merchant transactions with MasterCard around the world.
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